Here is alittle video we put together of a few of our projects…enjoy!

Staging Case Studies 101

Sherwood Townhomes:

We were asked to come into take over from another expired listing. This was a block of five brand new townhomes (attached housing) that had only one sale in previous 4months.

After staging the showsuite – the rest of the units – all four sold within 6weeks! The builder chose the option of buying the furniture we supplied so as to use it for other projects.

Why staging worked: it gave life to the rooms, gave purpose to the space and allowed the buyer to really envision how they could use/live within the space. Before – when all the rooms were empty – it just takes buyers that much longer to ‘warm up’ to the idea of ‘owning’ the space. It also shows what kind of furniture (and size) can fit into the space. This is important – especially when space is tight or odd shaped rooms.

At Kennedy Real Estate we make all of our listings memorable with Staging and FABULOUS photography! For your next move – call Kennedy Real Estate and put our ‘production’ to work for you!

See more Staging Case Studies 101 or scroll down for more Staging Success Stories…

Additional “Edmonton Home Stager” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

Setting the Price Right the First Time

Timing is everything when you want to sell your home.  A property attracts the most excitement and interest when it is new on the market, that is why pricing your home realistically from the start is so important.

It’s no surprise to hear that more buyers purchase at market value than above market value.  The percentage of buyers increase even more when the price is just below market value.

If you set your asking price above market value, you are only reaching 30% of the potential buyers and therefore limiting your chance for a sale.

Additional “Carrie’s Corner” Articles…

Additional “AGENT 101” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…
Carrie Wood
Business Development & REALTOR®
Edmonton’s Buyer Agent 

KENNEDY Real Estate
Your Edmonton Realtor® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

When your property is not priced correctly a chain reaction begins…

• Potential buyers… will not only be viewing your property but the competition’s as well.  If your home is not competitively priced, they will not make an offer.

• The responsibility of the buyers agent… is to inform their clients (potential buyers of your property) of their professional opinion of the price of any home their clients are interested in purchasing.  If your home is over priced, the potential buyer will know this!

• Overpricing your home… will cause your home to sit on the market.  Your property will become ‘stale’, the amount of showings you will have will decline and no amount of marketing will generate interest at this point.

• You will need to drop your price… usually several times.  The serious buyers that originally saw your home are long gone …and happily into their new home.

• The longer your property is for sale… the more likely buyers and their agents will loose confidence with your home and therefor be less inclined to give you your price for it.

• When offers arrive they will be very low… bargain hunters actively watch the market for property that has not sold in a timely manner.  You will eventually end up getting much less than you should have for your property.

Additional “Carrie’s Corner” Articles…

Additional “AGENT 101” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…
Carrie Wood
Business Development & REALTOR®
Edmonton’s Buyer Agent 

KENNEDY Real Estate
Your Edmonton Realtor® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

How is the current market value determined?

The  Real Estate industry uses a Competitive Market Analysis to determine the market value of a home.  There are other Internet ‘CMA’ programs out there to use but they fail to be accurate.  A true ‘CMA’ is determined when you analyze four different factors of a property.

1. Comparable Property: Recently Sold  This shows how much the buyer was willing to pay for a similar property within the same location.

2. Comparable Property: Actives These properties are the competition.  Buyers will be comparing your property with the other properties that are similar to yours. Keep in mind, however, these “Active” listings are UNSOLD comparables and as such should never be the gold standard for comparative purposes.         

3. The Property’s Interior/Exterior Condition  Everything is taken into consideration to assess a property’s saleability; repairs that may be needed, whether or not the property is in need of updating or cosmetic improvements and the level of “move-in” condition.

4. Recently Expired Listings: the unsolds  This will show all comparable properties that have been priced too high per location or condition or both that the buyer was not willing to pay that price.

Additional “Carrie’s Corner” Articles… 

Additional “AGENT 101” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles… 

Carrie Wood
Business Development & REALTOR®
Edmonton’s Buyer Agent 

KENNEDY Real Estate
Your Edmonton Realtor® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

What is Market Value?

It is often believed that REALTORS® have a say in determining the housing prices.   The truth is, REALTORS® have no control over  housing prices.  What determines the price of any property is a process called:  Current Market Value

Current Market Value is determined based on what the Buyer is willing to pay for the property at any given time.  In other words, Supply and Demand, which is based on the general health of the economy and the local user market.

One of the responsibilities of the listing REALTOR® is to stay current with the local market  and price their  client’s home accordingly.  Current Market Value is also recognized at all financial institutions and is used to determine how much money they will lend.

Additional “Carrie’s Corner” Articles…

Additional “AGENT 101” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…

Carrie Wood
Business Development & REALTOR®
Edmonton’s Buyer Agent 

KENNEDY Real Estate
Your Edmonton Realtor® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

I had the pleasure and time to do my last minute shopping in St. Albert  today and it was so nice to be able to have a short drive to any of my destinations.  I was able to reflect on the awesome year we are closing another door on, and look forward to the New Year just a few days away.  What surprises does 2012 have in store for us.  There were so many people out there shopping for family and friends, and I can honestly say that everyone that I met or ran into, (even if it was intentional)  I was shopping and was so sure it my sister-in-law  shopping, that I had to bump her cart with mine.  Was I shocked when she looked up and instead of my sister-in-law (who is an awesome gal) it was a different awesome lady shopping  and we had a great laugh, wished each other  a Merry Christmas and then went on  our separate ways.  This is what  St. Albert  is all about, wonderful friendly people  all over the city, no matter where you are.  We have a wonderful  diverse group of people who live and work  in St. Albert, or those who visit or shop on a regular basis.  St. Albert has everything to offer, you need not go any further to shop, enjoy a meal, enjoy those extra circular activities or find that perfect home.  St. Albert, your one stop shop.

www.liveinstalbert.com

Additional “Anna’s Advice” Articles…

Why you need to sell your property twice: REALTOR® and Buyer

We all know that alot of folks use the assistance of a Real Estate Agent they are are buying or selling a home.  A buyer, will often times rely on the assistance and guidance of his/her REALTOR® to help navigate all of the choices. In alot of cases it is the REALTOR® who narrows down the ‘playing field’ of choices/listings to send to his/her client.  Often times it’s the REALTOR® who initially finds the property and introduces it to the client – and sometimes it’s the other way around. In either case a seller must ‘sell’ to both REALTOR® and buyer alike.

When a  REALTOR®  searches for homes for their buyers’, the first search criteria the agent will enter is the price range.  This is why it is very important for the seller to make sure his/her home is priced within market. Pricing within market also ensures that your home will compete with other comparable homes. If you are priced too high – you will not compete with other more competitively priced homes. The only thing you will do is help to sell the other more competitively priced homes.

Pricing your home according to market demand will ensure that you will get REALTORS® and their buyer’s in to see your home and get it SOLD.

As REALTORS® are constantly in and out of homes – showing and selling. We are in the ‘trenches’ every day. We can sniff out an overpriced home in a jiffy. Surely we would not want to waste our time and that of our client(s) by showing them overpriced homes? Would you want to see over priced homes or homes that fit the budget and offer loads of VALUE 🙂

We need to have REALTORS® excited about your home too!

Additional “AGENT 101” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…
 

Carrie Wood
Business Development & REALTOR®
Edmonton’s Buyer Agent 

KENNEDY Real Estate
Your Edmonton Realtor® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

There is no place like Home for The Holidays.  Some of us can’t wait for family and friends to be home for the holidays, and some of us are looking for that perfect home for the holidays.  It doesn’t matter but there is no place like HOME.  Everywhere you look in St. Albert it is festive and getting in the Christmas Spirit.  The downtown is  lite up and so inviting, and enjoyed by all,  residents of St. Albert,  those who are  visiting, or  those who are looking at making St. Albert their home. Last week I had visitors who were prior residents of St. Albert, driving them around to a few of our local stores that they miss so much, their comment was, St. Albert is such a beautiful, wonderful  city.  I had the pleasure of driving on a Crescent in Grandin, and it was wonderful to see so many homes decorated and looking so festive.  To own a home in Grandin Park or anywhere in St. Albert gives you so much comfort and peace of mind.  There are so many homes in St. Albert, that no matter what your preference is, there is one for you.

www.liveinstalbert.com

Additional “Anna’s Advice” Articles…

Lights, Camera, Action: Our new Office Space and Sign! The Apple will be lighting up the intersection of 149st and 87ave avenue with its lime green hues and bright cheery disposition. Surely THE shiniest APPLE on the block 🙂

We are busy renovating the inside…it will be a killer design – complete with all LED pot lighting, windows in and out of every office, barn style rolling glass doors for the board room, fab conference/networking stations: including our funky coffee bar and ‘bunker’ ….all wrapped in a shagoliscious “Austin Powers” inspired decor (k – minus the shag carpet though 🙂 ) Here is a sneak peek:

Additional “AGENT 101” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!