Home Marketing: The Kennedy Advantage

• Lifestyle Marketing

• Setting the Price

• Getting the Word Out

• The Kennedy Advantage

Lifestyle Marketing: what does it mean?

Staging

• Checklist: we provide and review our checklist how to prepare your home for sale

• Before & After’s : Staging Case Studies… or our Work in action – video presentation

• **NEW FEATURE ** Virtual Staging / Design Center/ Home Style Designer : allows potential buyers to actually change the way your listing looks online to meet their personal taste with the click of a mouse. Our new Style Designer will captivate interested buyers and allow them to dream the potential of your property – all from the comfort of their computer. There’s something magical about clicking a button and instantly painting an entire room. While painting walls and laying down carpet have traditionally been a laborious event, potential buyers can now bring your property to life and explore what’s possible in a matter of seconds. It’s simply brilliant!!

Professional Photography & Video

We use professional grade photography for all of our listings – a picture not only can say a thousand words – it also has the power to engage and hold the interest of the viewer – “the hook”. At KENNEDY Real Estate we like to ‘hook’ the buyer with our photos… Here are some of our memorable “hook’s” and some awesome custom print work!!

Lifestyle Searches

At KENNEDY Real Estate we are also concerned with driving buyer traffic to our sight – to that end we have created custom LIFESTYLE SEARCHES … Search By Lifestyle

Promo’s for Our Clients

We take good care of our clients! See here for a list of client closing gifts. Whether you buy or sell with KENNEDY Real Estate, you are entitled to a list of ‘thank you’s’. These promotions can also be used to help sell your property. At KENNEDY Real Estate we are able to advertise any of these promotions with the sale of your property. A first of its kind in Edmonton and exclusive to KENENDY Real Estate …our move in or move our cleaning is our #1 choice of our buyers and sellers!

Setting the Price

Why you need to sell your house twice : it’s not what you think!

Selling vs. Timing: setting the price right the first time

Current Market Value: how market value is determined

Who Controls price? Pricing to meet your goals

What happens when your home is not priced right: a chain reaction begins

Getting the Word Out

We are connected and SO is your property! At KENNEDY Real Estate we work the SOCIAL circuit:

• Zoocasa, You Tube, Linked In, FACEBOOK FAN PAGE , Twitter, Kijiji, Google+

• 33 domain names that direct traffic to our site

• QR codes for all of our Listings

• mobile friendly website and property viewer

• Single Property websites: your home will have its own website – how cool is that!! Driving traffic directly to YOU!

• In House Lead and Listing Coordinator: no leads left unturned for follow up to all listing inquiries

• FABULOUS print work – best in the bidnazz…dare to compare

• Our latest Ad campaign

Other Helpful Resources for Sellers:

• FAQ for sellers

• Moving Checklist

• Moving Tips

• Feng Shui and Real Estate

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

Check out these Unique house’s from around the world

Additional “Christy’s Confidentials” Articles…

Christy Van Dyke
Associate | REALTOR®
Your Greenview | Hillview Area Specialist
Search Homes For Sale in Greenview | Hillview 

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager
Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

 Adding Value Without Breaking the Bank

You may be planning to list your house in the Spring or you just want a few ideas on how to “spruce” up your home.   Below is a list of 5 ways you can give your home a fresh start to the new year without it costing too much.

1. Clean and Declutter: Spending a little extra time in each room will go a long way to adding value to your home.  While you’re scrubbing, dusting and vacuuming go through your possessions and donate anything you haven’t used in the last year (clothes, books, old toys).  If your selling your home, after you have cleaned and decluttered, make sure you also put away your favorite knick-nacks, or family heirlooms.  Buyers want to be able to envision their own belongings in their future home.  Plus it gives the illusion of more space.

2. Patch and Paint: The kitchen, living room and master bedroom are 3 of the most important rooms in your home.  Why not consider giving these rooms a little “face-lift”.    Painting your walls, is the quickest and easiest way to freshen up your home.  If your planning on selling, make sure you stick with neutral colors like taupe, light browns or off-white.

3. Make Over the Kitchen Cabinets: You don’t have to replace your cabinets or reface them to make a difference.  If they are outdated or scratched, you could simply re-paint them.  Most importantly, add new hardware, something simple and modern, brushed nickel, or a pewter finish is nice.

4. Maximize Storage Space: Most Real Estate professionals agree that storage space is on the top of most buyers wish lists.  If your home lacks in this area, consider installing organizers.  Closet organizers are made up of strategically placed shelving, drawers and bars to maximize your closet space.  Most organizers can be fitted to any size closet and they are usually something you can install yourself.

5. Refresh Fixtures in your Bathroom: Like your kitchen, little changes can go a long way to sprucing up the bathroom.  Simply replacing the shower curtain and making sure the toothbrush and soap accessories match can go a long way.  If you want to take it one step further, changing the lighting  fixture,  cabinet hardware and vanity mirror will make a huge difference in updating your bathroom.

Additional “Carrie’s Corner” Articles…

Additional “AGENT 101” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles… 

Carrie Wood
Business Development & REALTOR®
Edmonton’s Buyer Agent 

KENNEDY Real Estate
Your Edmonton Realtor® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

Now that winter has hit with a vengence where do we want to go.  On Vacation.  As we prepare for that sun seeking holiday, we must remember to look after our home and pets prior to boarding that plane.  In your excitement it is easy to forget or miss something that is important and needs to be attended to so you can relax and enjoy your holiday.  Ask a neighbor or friend to keep an eye on things, make daily trips to your home, open and close the curtans, pick up mail, newspaper, and just make the home look like it is being lived in.  If you have a pet arrange for pet care or boarding.   It is a good idea to leave a radio on, this might make the would be home invader to rethink that the home is occupied. Have the snow shovelled while you are away. As you are leaving close and lock all the windows.  Unplug small kitchen appliances, larger electronics, like computer, TV, and remember to turn water off, especially in this cold weather. Nothing worse than coming home to a broken pipe.  For insurance you want your home checked every 24 to 48 hours at least.   Taking some of these small measures will mean a great relaxing vacation.

www.liveinstalbert.com

Additional “Anna’s Advice” Articles…

The KENNEDY Real Estate Advantage

The RIGHT Professional

When the right professional is advising you – you get the BEST possible advice when it comes to buying or selling. And at KENNEDY Real Estate – that is exactly what we do – first and foremost. Giving YOU the information YOU need to make the best decisions possible whether you are buying or selling.

There is nothing that can replace experience and the human touch. Though there are a plethora of websites that can offer information that  you can use to ‘price your property’, the software programs utilized do not and cannot take into account the following:

• account for supply and demand

• account for location and comparable neighborhoods

• account for differences in condition of properties (like the purple shag on Main St vs. the neutral cut pile on Side St)

• market trends

• cannot assess, analyze or adjust for raw numbers: interpretation takes skill and human experience – something the computer knows nothing of 🙁

If you get only PART of the information needed – you miss the boat completely – you are sailing into the winds of adversity and toward the land of the Expireds.

The Price MUST be Right

It all starts and stops with Pricing Right…

• proper pricing creates interest

• interest that gets funneled into our marketing plan

• webiste/realtor.ca /kijiji/You Tube/Zoocasa/Facebook

• REALTORS® are made aware of the NEW LISTING (s) to the system and their BUYER clients are updated accordingly

• the exposure from the above generates showings

• if your property is not priced properly – there is NO amount of marketing that can be done to generate showings/interest

The properties with the RIGHT price always generates interest and a SOLD sticker on the sign!

Our TEAM members at KENNEDY Real Estate are all trained to give you the information you need to sell in this market,

Our Seller Counseling Sessions include:

• Home Staging Options: decluttering, home staging with home owners furnishings, accessories option, virtual staging, staging for vacant properties etc. , exclusive ‘style designer’ ‘space designer’ options – great for vacant properties or brand new builds

** For any home staging options we will analyze your property WITH you to best determine the properties best feature(s) and make any adjustments to neutralize any factor(s) that might prevent you from selling.

• Marketing Objectives based on the subject property: 24hr/7 marketing plan that does not stop until you are SOLD•SELL and BUY options: if you are selling then buying – we discuss with you the options involved to make it a risk free endeavor – so you can sleep at night 🙂

• Time lines for which you can expect a sale and the details involved from the For Sale to Sold sticker

Contact us for a professional assessment that will ensure your ‘boat’ will sail off into the RIGHT direction – to the land of the “ahhhh we did it = SOLD success – no more showings!!” Set sail today and call  780-485-3010

Set sail with KENNEDY Real Estate

Additional “AGENT 101” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

Are You my Mommy?

These pups are currently looking for a furever home…as of January 14th 2012. Please contact Rescue4life.org if you have room in your hearts and home for any one of these lovable pups…

Rescue for Life (a registered Alberta non-profit) is a small animal no-kill rescue group operated out of Spruce Grove, Alberta. Cats and dogs are fostered by volunteers until there forever homes are found. While in foster care the animals receive full vet care. All animals adopted out by Rescue for Life are spayed/neutered, vaccinated, and dewormed.

Additional articles on our “furry” friends… 

At KENNEDY Real Estate a portion of all sales goes toward helping Alberta Animal Rescue Organizations. Our furry friends are deserving of safe lovable homes too!!

Residents living in St. Albert often refer to St. Albert as a friendly, family oriented community.  This is supported by the many programs, services, and annual attractions  available to the residents of St. Albert.  Many of these include St. Albert Children’s Theatre, neighbourhood block parties, Outdoor Farmers Market, International Children’s Festival, numerous community and sports-related clubs  just to mention a few.  St. Albert is the sixth safest city in Canada and the safest city in the west.  St. Albert Placewhich is a  wonderful architecturally  designed building that houses many facilities for the residents and visitors of St. Albert is a wonder to explore.  Built along the south side of the Sturgeon River, with access to the Red Willow Trail and park area on both sides of the river,  you  get to explore the world of books at the Public Library  where you will find over 160,000 books, the  Arden Theatre where there are numerous year round performances, and the St. Albert Museum where so much of St. Albert’s history is recorded.   Visit the City’s website and find all you need to help make your decision to choose St. Albert as your new home.

www.liveinstalbert.com

Additional “Anna’s Advice” Articles…

Utilizing the Clients’ Furnishings 

Type of Home: townhome

Owner Occupied

Staging: in house client furnishings, decluttering

What we accomplished: this was for all intense purposes a standard stock townhome. Our client used to work in the furniture business – hence all the nice items we had to work with. We had GREAT natural light to work with – which is always a bonus 🙂

We wanted to feature the items in a way that brought out the character of the home: warm and very very charming. Arrangements in three’s and taking simple shots of the accessories – enabled us to showcase this homes DESIGNER potential.

Sometimes its the simplest of pictures that says so much about charm and elegance…

And yet others can just put a smile on your face….

all the while making THIS property that much more memorable in the mind and eyes of the buyer…this one is now SOLD.

At Kennedy Real Estate we spend more time producing your home for sale. Staging with  props and accessories combined with professional stylized photos creates a winning SOLD combination. Helping YOUR home to stay ahead of the pack and on track to a SOLD success.

Give Us a call today and get your home into production for a SOLD!

Additional “Edmonton Home Stager” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

At Kennedy Real Estate we spend more time producing your home for sale. Staging with  props and accessories combined with professional stylized photos creates a winning SOLD combination. Helping YOUR home to stay ahead of the pack and on track to a SOLD success.

Give Us a call today and get your home into production for a SOLD!

Additional “Edmonton Home Stager” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

I just couldn’t resist posting…one for your smile file