The KENNEDY Real Estate Advantage

The RIGHT Professional

When the right professional is advising you – you get the BEST possible advice when it comes to buying or selling. And at KENNEDY Real Estate – that is exactly what we do – first and foremost. Giving YOU the information YOU need to make the best decisions possible whether you are buying or selling.

There is nothing that can replace experience and the human touch. Though there are a plethora of websites that can offer information that  you can use to ‘price your property’, the software programs utilized do not and cannot take into account the following:

• account for supply and demand

• account for location and comparable neighborhoods

• account for differences in condition of properties (like the purple shag on Main St vs. the neutral cut pile on Side St)

• market trends

• cannot assess, analyze or adjust for raw numbers: interpretation takes skill and human experience – something the computer knows nothing of 🙁

If you get only PART of the information needed – you miss the boat completely – you are sailing into the winds of adversity and toward the land of the Expireds.

The Price MUST be Right

It all starts and stops with Pricing Right…

• proper pricing creates interest

• interest that gets funneled into our marketing plan

• webiste/realtor.ca /kijiji/You Tube/Zoocasa/Facebook

• REALTORS® are made aware of the NEW LISTING (s) to the system and their BUYER clients are updated accordingly

• the exposure from the above generates showings

• if your property is not priced properly – there is NO amount of marketing that can be done to generate showings/interest

The properties with the RIGHT price always generates interest and a SOLD sticker on the sign!

Our TEAM members at KENNEDY Real Estate are all trained to give you the information you need to sell in this market,

Our Seller Counseling Sessions include:

• Home Staging Options: decluttering, home staging with home owners furnishings, accessories option, virtual staging, staging for vacant properties etc. , exclusive ‘style designer’ ‘space designer’ options – great for vacant properties or brand new builds

** For any home staging options we will analyze your property WITH you to best determine the properties best feature(s) and make any adjustments to neutralize any factor(s) that might prevent you from selling.

• Marketing Objectives based on the subject property: 24hr/7 marketing plan that does not stop until you are SOLD•SELL and BUY options: if you are selling then buying – we discuss with you the options involved to make it a risk free endeavor – so you can sleep at night 🙂

• Time lines for which you can expect a sale and the details involved from the For Sale to Sold sticker

Contact us for a professional assessment that will ensure your ‘boat’ will sail off into the RIGHT direction – to the land of the “ahhhh we did it = SOLD success – no more showings!!” Set sail today and call  780-485-3010

Set sail with KENNEDY Real Estate

Additional “AGENT 101” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

Utilizing the Clients’ Furnishings 

Type of Home: townhome

Owner Occupied

Staging: in house client furnishings, decluttering

What we accomplished: this was for all intense purposes a standard stock townhome. Our client used to work in the furniture business – hence all the nice items we had to work with. We had GREAT natural light to work with – which is always a bonus 🙂

We wanted to feature the items in a way that brought out the character of the home: warm and very very charming. Arrangements in three’s and taking simple shots of the accessories – enabled us to showcase this homes DESIGNER potential.

Sometimes its the simplest of pictures that says so much about charm and elegance…

And yet others can just put a smile on your face….

all the while making THIS property that much more memorable in the mind and eyes of the buyer…this one is now SOLD.

At Kennedy Real Estate we spend more time producing your home for sale. Staging with  props and accessories combined with professional stylized photos creates a winning SOLD combination. Helping YOUR home to stay ahead of the pack and on track to a SOLD success.

Give Us a call today and get your home into production for a SOLD!

Additional “Edmonton Home Stager” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

At Kennedy Real Estate we spend more time producing your home for sale. Staging with  props and accessories combined with professional stylized photos creates a winning SOLD combination. Helping YOUR home to stay ahead of the pack and on track to a SOLD success.

Give Us a call today and get your home into production for a SOLD!

Additional “Edmonton Home Stager” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

Setting the Price Right the First Time

Timing is everything when you want to sell your home.  A property attracts the most excitement and interest when it is new on the market, that is why pricing your home realistically from the start is so important.

It’s no surprise to hear that more buyers purchase at market value than above market value.  The percentage of buyers increase even more when the price is just below market value.

If you set your asking price above market value, you are only reaching 30% of the potential buyers and therefore limiting your chance for a sale.

Additional “Carrie’s Corner” Articles…

Additional “AGENT 101” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…
Carrie Wood
Business Development & REALTOR®
Edmonton’s Buyer Agent 

KENNEDY Real Estate
Your Edmonton Realtor® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

When your property is not priced correctly a chain reaction begins…

• Potential buyers… will not only be viewing your property but the competition’s as well.  If your home is not competitively priced, they will not make an offer.

• The responsibility of the buyers agent… is to inform their clients (potential buyers of your property) of their professional opinion of the price of any home their clients are interested in purchasing.  If your home is over priced, the potential buyer will know this!

• Overpricing your home… will cause your home to sit on the market.  Your property will become ‘stale’, the amount of showings you will have will decline and no amount of marketing will generate interest at this point.

• You will need to drop your price… usually several times.  The serious buyers that originally saw your home are long gone …and happily into their new home.

• The longer your property is for sale… the more likely buyers and their agents will loose confidence with your home and therefor be less inclined to give you your price for it.

• When offers arrive they will be very low… bargain hunters actively watch the market for property that has not sold in a timely manner.  You will eventually end up getting much less than you should have for your property.

Additional “Carrie’s Corner” Articles…

Additional “AGENT 101” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…
Carrie Wood
Business Development & REALTOR®
Edmonton’s Buyer Agent 

KENNEDY Real Estate
Your Edmonton Realtor® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

How is the current market value determined?

The  Real Estate industry uses a Competitive Market Analysis to determine the market value of a home.  There are other Internet ‘CMA’ programs out there to use but they fail to be accurate.  A true ‘CMA’ is determined when you analyze four different factors of a property.

1. Comparable Property: Recently Sold  This shows how much the buyer was willing to pay for a similar property within the same location.

2. Comparable Property: Actives These properties are the competition.  Buyers will be comparing your property with the other properties that are similar to yours. Keep in mind, however, these “Active” listings are UNSOLD comparables and as such should never be the gold standard for comparative purposes.         

3. The Property’s Interior/Exterior Condition  Everything is taken into consideration to assess a property’s saleability; repairs that may be needed, whether or not the property is in need of updating or cosmetic improvements and the level of “move-in” condition.

4. Recently Expired Listings: the unsolds  This will show all comparable properties that have been priced too high per location or condition or both that the buyer was not willing to pay that price.

Additional “Carrie’s Corner” Articles… 

Additional “AGENT 101” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles… 

Carrie Wood
Business Development & REALTOR®
Edmonton’s Buyer Agent 

KENNEDY Real Estate
Your Edmonton Realtor® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

What is Market Value?

It is often believed that REALTORS® have a say in determining the housing prices.   The truth is, REALTORS® have no control over  housing prices.  What determines the price of any property is a process called:  Current Market Value

Current Market Value is determined based on what the Buyer is willing to pay for the property at any given time.  In other words, Supply and Demand, which is based on the general health of the economy and the local user market.

One of the responsibilities of the listing REALTOR® is to stay current with the local market  and price their  client’s home accordingly.  Current Market Value is also recognized at all financial institutions and is used to determine how much money they will lend.

Additional “Carrie’s Corner” Articles…

Additional “AGENT 101” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…

Carrie Wood
Business Development & REALTOR®
Edmonton’s Buyer Agent 

KENNEDY Real Estate
Your Edmonton Realtor® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

Why you need to sell your property twice: REALTOR® and Buyer

We all know that alot of folks use the assistance of a Real Estate Agent they are are buying or selling a home.  A buyer, will often times rely on the assistance and guidance of his/her REALTOR® to help navigate all of the choices. In alot of cases it is the REALTOR® who narrows down the ‘playing field’ of choices/listings to send to his/her client.  Often times it’s the REALTOR® who initially finds the property and introduces it to the client – and sometimes it’s the other way around. In either case a seller must ‘sell’ to both REALTOR® and buyer alike.

When a  REALTOR®  searches for homes for their buyers’, the first search criteria the agent will enter is the price range.  This is why it is very important for the seller to make sure his/her home is priced within market. Pricing within market also ensures that your home will compete with other comparable homes. If you are priced too high – you will not compete with other more competitively priced homes. The only thing you will do is help to sell the other more competitively priced homes.

Pricing your home according to market demand will ensure that you will get REALTORS® and their buyer’s in to see your home and get it SOLD.

As REALTORS® are constantly in and out of homes – showing and selling. We are in the ‘trenches’ every day. We can sniff out an overpriced home in a jiffy. Surely we would not want to waste our time and that of our client(s) by showing them overpriced homes? Would you want to see over priced homes or homes that fit the budget and offer loads of VALUE 🙂

We need to have REALTORS® excited about your home too!

Additional “AGENT 101” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…
 

Carrie Wood
Business Development & REALTOR®
Edmonton’s Buyer Agent 

KENNEDY Real Estate
Your Edmonton Realtor® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

Lights, Camera, Action: Our new Office Space and Sign! The Apple will be lighting up the intersection of 149st and 87ave avenue with its lime green hues and bright cheery disposition. Surely THE shiniest APPLE on the block 🙂

We are busy renovating the inside…it will be a killer design – complete with all LED pot lighting, windows in and out of every office, barn style rolling glass doors for the board room, fab conference/networking stations: including our funky coffee bar and ‘bunker’ ….all wrapped in a shagoliscious “Austin Powers” inspired decor (k – minus the shag carpet though 🙂 ) Here is a sneak peek:

Additional “AGENT 101” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

Lifestyle Selling

Lifestyle Marketing is the fastest growing trend particularly in the Real Estate industry. It takes into account that people don’t just buy sticks and mortar they buy in part a lifestyle. More and more buyers are looking for homes that FIRST fit their lifestyle. Perhaps it’s a pet friendly condo, a home that can accommodate a home office, a gated community or a place that is walking distance to amenities. Lifestyle marketing highlites these features through a variety of means. Here are a few ways KENNEDY Real Estate makes that happen:

Custom Lifestyle Searches   : Our buyers can direct their search to the right lifestyle fit. Driving the right buyer toward the right property.

Search By Neighborhood : Offers  local information on walk scores, amenities, schools, medical, public transportation, favorite hangouts  etc. Selling the features of the neighborhood to drive traffic to YOUR home.

Professional Photography:  For all of our listings.These photos also take into account the lifestyle selling components of the home. Stylized photo’s that tell a story as well as provide a “hook” to the buyer. The “hook” helps the buyer to remember the property – and in a sea of listings – it is essential to stand out. Here are some of our Stylized photo’s.

Home Staging options : From FREE in home detailing to staging vacant properties – all designed to maximize your home’s selling potential! Staging does work! Click here for some of the properties that we have staged.

Our PROMO’s : Our way of saying thank you to our clients who buy or sell with Kennedy Real Estate. They can also be used by our clients as a deal closer.  Here are our top 3 picks:

Messy Maid:  Complimentary Move in or Move out Cleaning

Clear Skies:   Window/Gutter Cleaning

Frog Box:       Storage box Rental

They are all designed for the most part to aid in the move and or aid in the closing of the deal process. It benefits both buyer and seller. A total win win situation.

This is a feature that is total unique to any other Brokerage in town. And by the way our complimentary move in or move out cleaning is a resounding favorite amongst both our buyers and sellers.

Our Lifestyle Searches and Neighborhood Search modules help to generate a steady stream of buyers to our website and hence our listings. They are easy to use and our buyer’s appreciate the custom approach to finding their perfect pad. Our professional stylized listing photos help our clients to  stand out in a crowd – offering a memorable visual experience. And our promo’s are our way to say thank you and in some cases a deal closer.

Dare to compare!

Additional “Edmonton Home Stager” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…
 

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!