A Case Study in Staging..Virtual that is

By now, you’ve heard a little about our Designer Real Estate. Here is another awesome sucess story. The owner of this 4 bedroom, Twin Brooks bungalow had it listed previously with a big-box brokerage for 2.5 years. Despite price reductions,  and multiple re-lists, the property remained unsold.

KENNEDY took the listing and applied their Designer Real Estate formula. Starting with  neutralizing the property. The basement was repainted in fresh white, and the rooms were de-cluttered. The second step was to beautify the listing. Professional photography + interior styling + virtual decorating = SOLD. This home was sold for 98% of the list price.

Unstaged listing photos

Fresh paint + de-cluttering = ready to be staged, styled & sold!

Living room virtually decorated

Kitchen virtually decorated

Basement virtually decorated

This informative article was brought to you today by:

KENNEDY Real Estate
YourEdmontonREALTOR® | Edmonton Home Stager

Pick Local!

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

A case study in Staging…virtual that is! This downtown Edmonton 2-bedroom, 1010 square foot condo was listed during the summer season by a big-box brand name real estate brokerage. Unfortunately, the property was vacant and unstaged. The listing brought no offers and ultimately expired. KENNEDY took the listing and applied their Designer Real Estate formula: Professional photography + traditional & virtual staging + virtual decorating = SOLD. This home was on the market for just 21 days when the owner was presented with multiple offers. The successful offer was accepted for 98% of list price. This is what the condo looked like BEFORE:

Vacant and lifeless

This is what the listing looked like AFTER Designer Real Estate:

Virtually Staged Living Room

Virtually Staged Living Room Option #2

This informative article was brought to you today by: 

KENNEDY Real Estate YourEdmontonREALTOR® | Edmonton Home

Stager

Call us today…780-485-3010 and GET SOLD!

Area Specialists | Lifestyle Marketing

 A case study in staging…vacant homes!

Foreclosures don’t have to be sad and forlorn looking. This bank-owned property was vacant and in need of a little pick-me-up.

KENNEDY took the listing and applied their Designer Real Estate formula: Professional photography + interior styling = SOLD. This condo was on the market for less than 2 weeks and sold with multiple offers.

The condo BEFORE:

Foreclosure “as is, where is”: vacant and unstaged

Professionally staged & photographed bedroom #1

Professionally staged & photographed bedroom #2

Professionally staged & photographed bathroom

This informative article was brought to you today by: 

KENNEDY Real Estate
YourEdmontonREALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

Virtual Staging to the rescue!!

KENNEDY Real Estate is proud to introduce virtual staging to the Edmonton Marketplace! Virtual staging is more common place south of the border and in other centres such as Calgary, Vancouver and Toronto. And now KENNEDY Real Estate is bringing this most awesome miracle for selling vacant homes to Edmonton!

What is Virtual Staging?

Virtual staging uses 3D rendering technologies to take a photo of an empty room and then fill it with up to date designer inspired furniture and accessories. We can add couches, lamps, rugs, T.V.’s, drapes and a whole host of other items to enhance the space.

With Virtual Staging you will save hundreds (or thousands) over traditional staging methods. In addition you avoid the hassle of moving furniture in and out of the home. Virtual Staging allows interested buyers to see the potential of your home using digital imagery.

How does Virtual Staging help sell my vacant property?

It creates the lived in look for the buyer. The designer options for furniture style and arrangements. Creates interest, retains interest and it gives the buyer something to remember your property by – other than blank walls and rooms.

Who should use Virtual Staging?

PROPERTY OWNERS with little or no furniture. Or it can be used for outside patio shots – to fill a  deck/yard/patio with awesome eye catching patio furniture and outside  entertaining arrangements. Great for BUILDERS with multiple floor plans and only one showsuite! Condos, single family homes, spec homes, vacation homes, cottages etc.

How much does Virtual Staging cost?

Virtual Staging – up to three rooms comes FREE with our Golden Delicious Listing Package!

See it in action! Have a look at one of our most recent interactive listings that we have virtually staged (four rooms).

BONUS:

KENNEDY Real Estate also offers: Styledesigner option for all of our listings!

What is Styledesigner?

Styledesigner is an interactive model that allows buyers to actually change the way your property looks on line to meet their personal taste with the click of a mouse. Allowing the buyer to take “psychological ownership’.

This in an innovative approach to marketing online, buyers are sure to make your property their ‘dream home’.

Who should use Styledesigner?

Style Designer is very adaptable to just about any property that could use a few different updates: flooring, paint, paint on walls , trim and kitchen cabinets. SO – instead of deliberating on actually doing those reno’s – Styledesigner does it for you – and the buyer alike. NOW the buyer can pick their own wall, trim and kitchen cabinet colour as well as choose from many different carpet, hardwood flooring options.

How does Styledesigner help sell my house?

This interactive design option allows the buyer to ACTUALLY see the reno’d potential in your home right at their finger tips. It helps retain the listing value in your home. In addition it keeps the buyer engaged with your property longer – and that gives you a better chance of more showings which lead to OFFERS.

How much does it cost?

Styledesigner comes FREE with our Royal Gala Listing Package!

See it in action! One of our latest listings that we used Style Designer on (2 rooms) SOLD in less than a week. Well, it also had stellar photography too!

Additional “Edmonton Home Stager” Articles…

 Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

The reality is that in a slow real estate market, buyers have waaaaay less motivation to make an offer today because they know that increased inventory means that asking prices may go down even further tomorrow.

In addition buyers feel absolutely no pressure to make a quick decision because they know there are plenty of homes to choose from. This makes it less likely that a property they’re interested in will disappear too quickly— again making them less likely to take action and make an offer.

As a result, there’s a vicious cycle with home sellers trapped in their non-selling houses for longer and increased pressure from their REALTORS®  to continue lowering their price.

HOWEVER  home staging offers a way to end this costly inconvenience, because staged homes have been proven to sell faster.

When you compare the cost of staging vs. the average price reduction of $5000-$10,000 – home staging is waaaay more cost effective! Plus you are spending money to make money! I always get home sellers to think about their home as their own ‘fix and flip’. Now wouldn’t you normally think about putting money into your ‘flip’ to get it sold? For some reason home sellers have a hard time thinking in this manner. Until now.

Getting an offer is not such an easy thing these days. You really have to work at it. I have seen some houses that have been on the market for several years now (Edmonton region). They have gone through several REALTORS®, discount brokerages, for sale by owner etc. And the crazy thing is the condition of the house is STILL THE SAME and the price keeps dropping and dropping. At what point do you say…hmmm I don’ think anyone LIKES our house. I wonder why? Could it be the crayola box of paint colours throughout? The wallpaper that just never ends? My sparse prison cell decor? Or my floral Golden Girls furniture arrangement? hmmmm…

I have said this before…real estate is NOT rocket science. There is a reason for everything. And a reason for every house NOT selling. It was not priced or prepared properly. Done. Period. Finito.

Home staging puts you in the right direction for a sale. It doesn’t always guarantee you more money – but it does get you to where you need to be …SOLD. It allows you the piece of mind knowing that you have done your very best at putting your best most ‘shiniest’ foot forward when presenting your property to the market.

Happy home selling!

Megan Wagner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

At KENNEDY Real Estate we understand the importance of having an online presence – to direct traffic and leads to our site. To that end we have over 30 domain names that all lead to various spots on our main website www.kennedyrealestate.ca

This drives both buyer and seller leads to our site – great for our REALTORS® and Sellers alike.

In addition to our single website addresses for all of our listings we have multiple domain names working on your behalf 24/7.

These are a few of our domain names:

www.EdmontonWestendRealestate.ca

www.EdmontonSouthsideRealestate.ca

www.EdmontonNorthsideRealestate.ca

www.SherwoodPark-Homes.ca

www.StAlbert-Homes.ca

as well as:

www.EdmontonBungalows.ca

www.EdmontonWalkouts.ca

www.EdmontonLuxuryEstates.ca

www.EdmontonNewListings.ca

and Our NEW one – soon to be a blog of its own:

www.EdmontonHomestager.ca

www.DesignerRealEstate.ca

as well as these fine options to locate a FAB agent:

www.TopEdmontonRealtor.com

www.YourAreaSpecialists.ca

Additional “AGENT 101” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles… 

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing


REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

Home Marketing: The Kennedy Advantage

• Lifestyle Marketing

• Setting the Price

• Getting the Word Out

• The Kennedy Advantage

Lifestyle Marketing: what does it mean?

Staging

• Checklist: we provide and review our checklist how to prepare your home for sale

• Before & After’s : Staging Case Studies… or our Work in action – video presentation

• **NEW FEATURE ** Virtual Staging / Design Center/ Home Style Designer : allows potential buyers to actually change the way your listing looks online to meet their personal taste with the click of a mouse. Our new Style Designer will captivate interested buyers and allow them to dream the potential of your property – all from the comfort of their computer. There’s something magical about clicking a button and instantly painting an entire room. While painting walls and laying down carpet have traditionally been a laborious event, potential buyers can now bring your property to life and explore what’s possible in a matter of seconds. It’s simply brilliant!!

Professional Photography & Video

We use professional grade photography for all of our listings – a picture not only can say a thousand words – it also has the power to engage and hold the interest of the viewer – “the hook”. At KENNEDY Real Estate we like to ‘hook’ the buyer with our photos… Here are some of our memorable “hook’s” and some awesome custom print work!!

Lifestyle Searches

At KENNEDY Real Estate we are also concerned with driving buyer traffic to our sight – to that end we have created custom LIFESTYLE SEARCHES … Search By Lifestyle

Promo’s for Our Clients

We take good care of our clients! See here for a list of client closing gifts. Whether you buy or sell with KENNEDY Real Estate, you are entitled to a list of ‘thank you’s’. These promotions can also be used to help sell your property. At KENNEDY Real Estate we are able to advertise any of these promotions with the sale of your property. A first of its kind in Edmonton and exclusive to KENENDY Real Estate …our move in or move our cleaning is our #1 choice of our buyers and sellers!

Setting the Price

Why you need to sell your house twice : it’s not what you think!

Selling vs. Timing: setting the price right the first time

Current Market Value: how market value is determined

Who Controls price? Pricing to meet your goals

What happens when your home is not priced right: a chain reaction begins

Getting the Word Out

We are connected and SO is your property! At KENNEDY Real Estate we work the SOCIAL circuit:

• Zoocasa, You Tube, Linked In, FACEBOOK FAN PAGE , Twitter, Kijiji, Google+

• 33 domain names that direct traffic to our site

• QR codes for all of our Listings

• mobile friendly website and property viewer

• Single Property websites: your home will have its own website – how cool is that!! Driving traffic directly to YOU!

• In House Lead and Listing Coordinator: no leads left unturned for follow up to all listing inquiries

• FABULOUS print work – best in the bidnazz…dare to compare

• Our latest Ad campaign

Other Helpful Resources for Sellers:

• FAQ for sellers

• Moving Checklist

• Moving Tips

• Feng Shui and Real Estate

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

The KENNEDY Real Estate Advantage

The RIGHT Professional

When the right professional is advising you – you get the BEST possible advice when it comes to buying or selling. And at KENNEDY Real Estate – that is exactly what we do – first and foremost. Giving YOU the information YOU need to make the best decisions possible whether you are buying or selling.

There is nothing that can replace experience and the human touch. Though there are a plethora of websites that can offer information that  you can use to ‘price your property’, the software programs utilized do not and cannot take into account the following:

• account for supply and demand

• account for location and comparable neighborhoods

• account for differences in condition of properties (like the purple shag on Main St vs. the neutral cut pile on Side St)

• market trends

• cannot assess, analyze or adjust for raw numbers: interpretation takes skill and human experience – something the computer knows nothing of 🙁

If you get only PART of the information needed – you miss the boat completely – you are sailing into the winds of adversity and toward the land of the Expireds.

The Price MUST be Right

It all starts and stops with Pricing Right…

• proper pricing creates interest

• interest that gets funneled into our marketing plan

• webiste/realtor.ca /kijiji/You Tube/Zoocasa/Facebook

• REALTORS® are made aware of the NEW LISTING (s) to the system and their BUYER clients are updated accordingly

• the exposure from the above generates showings

• if your property is not priced properly – there is NO amount of marketing that can be done to generate showings/interest

The properties with the RIGHT price always generates interest and a SOLD sticker on the sign!

Our TEAM members at KENNEDY Real Estate are all trained to give you the information you need to sell in this market,

Our Seller Counseling Sessions include:

• Home Staging Options: decluttering, home staging with home owners furnishings, accessories option, virtual staging, staging for vacant properties etc. , exclusive ‘style designer’ ‘space designer’ options – great for vacant properties or brand new builds

** For any home staging options we will analyze your property WITH you to best determine the properties best feature(s) and make any adjustments to neutralize any factor(s) that might prevent you from selling.

• Marketing Objectives based on the subject property: 24hr/7 marketing plan that does not stop until you are SOLD•SELL and BUY options: if you are selling then buying – we discuss with you the options involved to make it a risk free endeavor – so you can sleep at night 🙂

• Time lines for which you can expect a sale and the details involved from the For Sale to Sold sticker

Contact us for a professional assessment that will ensure your ‘boat’ will sail off into the RIGHT direction – to the land of the “ahhhh we did it = SOLD success – no more showings!!” Set sail today and call  780-485-3010

Set sail with KENNEDY Real Estate

Additional “AGENT 101” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

Utilizing the Clients’ Furnishings 

Type of Home: townhome

Owner Occupied

Staging: in house client furnishings, decluttering

What we accomplished: this was for all intense purposes a standard stock townhome. Our client used to work in the furniture business – hence all the nice items we had to work with. We had GREAT natural light to work with – which is always a bonus 🙂

We wanted to feature the items in a way that brought out the character of the home: warm and very very charming. Arrangements in three’s and taking simple shots of the accessories – enabled us to showcase this homes DESIGNER potential.

Sometimes its the simplest of pictures that says so much about charm and elegance…

And yet others can just put a smile on your face….

all the while making THIS property that much more memorable in the mind and eyes of the buyer…this one is now SOLD.

At Kennedy Real Estate we spend more time producing your home for sale. Staging with  props and accessories combined with professional stylized photos creates a winning SOLD combination. Helping YOUR home to stay ahead of the pack and on track to a SOLD success.

Give Us a call today and get your home into production for a SOLD!

Additional “Edmonton Home Stager” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

At Kennedy Real Estate we spend more time producing your home for sale. Staging with  props and accessories combined with professional stylized photos creates a winning SOLD combination. Helping YOUR home to stay ahead of the pack and on track to a SOLD success.

Give Us a call today and get your home into production for a SOLD!

Additional “Edmonton Home Stager” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!