At KENNEDY Real Estate we understand the importance of having an online presence – to direct traffic and leads to our site. To that end we have over 30 domain names that all lead to various spots on our main website www.kennedyrealestate.ca

This drives both buyer and seller leads to our site – great for our REALTORS® and Sellers alike.

In addition to our single website addresses for all of our listings we have multiple domain names working on your behalf 24/7.

These are a few of our domain names:

www.EdmontonWestendRealestate.ca

www.EdmontonSouthsideRealestate.ca

www.EdmontonNorthsideRealestate.ca

www.SherwoodPark-Homes.ca

www.StAlbert-Homes.ca

as well as:

www.EdmontonBungalows.ca

www.EdmontonWalkouts.ca

www.EdmontonLuxuryEstates.ca

www.EdmontonNewListings.ca

and Our NEW one – soon to be a blog of its own:

www.EdmontonHomestager.ca

www.DesignerRealEstate.ca

as well as these fine options to locate a FAB agent:

www.TopEdmontonRealtor.com

www.YourAreaSpecialists.ca

Additional “AGENT 101” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles… 

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing


REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

The KENNEDY Real Estate Advantage

The RIGHT Professional

When the right professional is advising you – you get the BEST possible advice when it comes to buying or selling. And at KENNEDY Real Estate – that is exactly what we do – first and foremost. Giving YOU the information YOU need to make the best decisions possible whether you are buying or selling.

There is nothing that can replace experience and the human touch. Though there are a plethora of websites that can offer information that  you can use to ‘price your property’, the software programs utilized do not and cannot take into account the following:

• account for supply and demand

• account for location and comparable neighborhoods

• account for differences in condition of properties (like the purple shag on Main St vs. the neutral cut pile on Side St)

• market trends

• cannot assess, analyze or adjust for raw numbers: interpretation takes skill and human experience – something the computer knows nothing of 🙁

If you get only PART of the information needed – you miss the boat completely – you are sailing into the winds of adversity and toward the land of the Expireds.

The Price MUST be Right

It all starts and stops with Pricing Right…

• proper pricing creates interest

• interest that gets funneled into our marketing plan

• webiste/realtor.ca /kijiji/You Tube/Zoocasa/Facebook

• REALTORS® are made aware of the NEW LISTING (s) to the system and their BUYER clients are updated accordingly

• the exposure from the above generates showings

• if your property is not priced properly – there is NO amount of marketing that can be done to generate showings/interest

The properties with the RIGHT price always generates interest and a SOLD sticker on the sign!

Our TEAM members at KENNEDY Real Estate are all trained to give you the information you need to sell in this market,

Our Seller Counseling Sessions include:

• Home Staging Options: decluttering, home staging with home owners furnishings, accessories option, virtual staging, staging for vacant properties etc. , exclusive ‘style designer’ ‘space designer’ options – great for vacant properties or brand new builds

** For any home staging options we will analyze your property WITH you to best determine the properties best feature(s) and make any adjustments to neutralize any factor(s) that might prevent you from selling.

• Marketing Objectives based on the subject property: 24hr/7 marketing plan that does not stop until you are SOLD•SELL and BUY options: if you are selling then buying – we discuss with you the options involved to make it a risk free endeavor – so you can sleep at night 🙂

• Time lines for which you can expect a sale and the details involved from the For Sale to Sold sticker

Contact us for a professional assessment that will ensure your ‘boat’ will sail off into the RIGHT direction – to the land of the “ahhhh we did it = SOLD success – no more showings!!” Set sail today and call  780-485-3010

Set sail with KENNEDY Real Estate

Additional “AGENT 101” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

At Kennedy Real Estate we spend more time producing your home for sale. Staging with  props and accessories combined with professional stylized photos creates a winning SOLD combination. Helping YOUR home to stay ahead of the pack and on track to a SOLD success.

Give Us a call today and get your home into production for a SOLD!

Additional “Edmonton Home Stager” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

I just couldn’t resist posting…one for your smile file

Lights, Camera, Action: Our new Office Space and Sign! The Apple will be lighting up the intersection of 149st and 87ave avenue with its lime green hues and bright cheery disposition. Surely THE shiniest APPLE on the block 🙂

We are busy renovating the inside…it will be a killer design – complete with all LED pot lighting, windows in and out of every office, barn style rolling glass doors for the board room, fab conference/networking stations: including our funky coffee bar and ‘bunker’ ….all wrapped in a shagoliscious “Austin Powers” inspired decor (k – minus the shag carpet though 🙂 ) Here is a sneak peek:

Additional “AGENT 101” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

Additional “AGENT 101” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

I have told this story a number of times but I think it bares repeating because it encompasses the essence of any successful business relationship.

My Father has over the years given me some pretty useful advice. He ran a successful Law practice in his day, that thrived on repeat business: referrals. However, alot of these referrals he had never met before. As you can imagine a Lawyer – not unlike a Realtor – client relationship involves a two way trust understanding.

My Father would always start off the conversation with something like this:
“You don’t know me from Adam, and I don’t know you from Adam. You have to trust me because you have no other choice and I have to trust you because I have no other choice. As long as we understand that – we can move mountains together. If we don’t , we can’t put one foot in front of another.”

Trust is  fundamental in any relationship. Once you can establish that with your clients – and for your clients to understand that you require that of them too- there begins a successful journey.

I have often shared this story with my clients – yup – and they were referrals I had not met before…thanks Dad.

Additional “AGENT 101” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

The results are in! We have polled our client base to ask them what they valued the most in their home and neighborhood. Not surprising that backyards, big windows for natural light and quiet location topped the list!

Here are the results:

Best Home Features:

1. Tied for first place: Backyard size and large windows to allow all the natural light in …( FYI – you tend to gravitate in a home where there is the most sunlight – a home with lots of sunny living areas has better resale)

2. Size of the home and layout (large living spaces).

3. Decks deck and more decks, and the covered variety too!

4. Open concept.

5. Renovated rooms: kitchen’s , master ensuite: with upgrades such as anti slam doors, granite and hardwood floors.

6. Kitchen that has direct access to the covered deck.

7. Insuite laundry – from our condo dwellers – this is a HUGE selling feature.

8. Soaker tub: relaxin’ is a good thing…

9. Historical charm.

10. Ensuite and guest ensuite.

Best Neighborhood Features:

1. Tied for tops: Quiet tree lined streets, no crime and with close proximity to all amenities and major transportation accesses.

2. Proximity to parks, trails, walkways and community lake.

3. Strong community atmosphere.

4. Walk-out, corner lot with good neighbors.

5. Cul de sac location.

Additional “AGENT 101” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles…

Megan Wagner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

One in our series of Seasonal Ads…Enjoy!!

To Find Out MORE on how we sell homes differently!

Check out our LIFESTYLE home searches!

Jennifer Kennedy

Broker Owner

KENNEDY Real Estate

Okay – SO this blog post may offend some folks – well perhaps alot of folks. I guess that all depends on YOUR voicemail and the recipients of your message. I will not take total credit for this rant – for it was a summer read of Jeffrey Gitomer’s ” Little Red Book of Selling” that gave me the encouragement to change things up alittle, think outside the box when it came to among other things – voicemail.

Does this sound familiar:

“Hi – You’ve reach Joe Kalupchuck, from ABC Realty. I’m either on the phone, with clients or driving right now. Please leave a message and I will return your call just as soon as I am able. Or for immediate assistance please call 780-trunk-number and have me paged. Thank you and have a nice day”.

Or same as above – but it starts with “Hi – You’ve reached Joe Kalupchuk, from ABC Realty. Your call is important to me….” blah blah blah same as above ending.

First off – the person who is calling you – really does not have the time nor the interest in ALL the things your are doing besides answering your phone. This is irrelevant to the caller – and takes waaaay too much time to listen to.

Second of all – you said you would return their call – but then you say ‘for immediate assistance call…’  Why? Why should your  caller call your trunk/pager number when it goes straight back to your phone that you (just) did not answer. Are we going in circles or what? Or are you saying that only if a person PAGES you, that you will return their call? Otherwise they take their chances on you taking your time returning your cell phone calls? Why should they get IMMEDIATE assistance if they have to hang up and call again and leave another message. Gosh wouldn’t it be MUCH faster if you told them to just leave you a message on your cell phone and you’ll return it asap. We all know that trunk/pager numbers go to your cell phone as well. It just seems so redundant to tell someone to hang up and call again for immediate assistance. When in fact that it is NOT immediate and in reality it would be much faster just to leave a message on your cell phone or text you? No?

Thirdly – ‘have a nice day’, ‘your call is important to me’ ‘I’m either on the phone, with clients, buying shoes, out to dinner,walking the dog…’ whatever – this is all useless info to your caller. Your caller is trying to get a hold of  YOU or leave YOU a message. Don’t assume your caller has all the time in the world to listen to all that useless information. Sorry – but its true. And especially if you have 10 bookings to make and all the Realtors have the same loooong voicemail….oooiiiigh. Not fun.

Lastly – as in the words of Jeffrey Gitomer – your voicemail is your voice to the world. Leave an imprint on all who call you. This is your chance to leave an impression that goes waaay beyond the sound of the beep (oh yah – that’s another useless tidbit – leave a message at the sound of the beep – really – really NO!). Give someone a reason to smile and  say “that was a really cool message – that is someone I could work with” or give them a reason to spread the love…’hey Susie , I called this Realtor, Joe Kalupchuck , and he had this really cool voicemail message…’ Get it? Got it. Good.

Happy Voice Mailing!

p.s. “Hi – You’ve reached Jennifer Kennedy. I’m out selling homes right now. With four teenagers to feed and two in braces, rest assured I’ll get back to you shortly. thank you!”

Additional “AGENT 101” Articles…

Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!