I have told this story a number of times but I think it bares repeating because it encompasses the essence of any successful business relationship.

My Father has over the years given me some pretty useful advice. He ran a successful Law practice in his day, that thrived on repeat business: referrals. However, alot of these referrals he had never met before. As you can imagine a Lawyer – not unlike a Realtor – client relationship involves a two way trust understanding.

My Father would always start off the conversation with something like this:
“You don’t know me from Adam, and I don’t know you from Adam. You have to trust me because you have no other choice and I have to trust you because I have no other choice. As long as we understand that – we can move mountains together. If we don’t , we can’t put one foot in front of another.”

Trust is  fundamental in any relationship. Once you can establish that with your clients – and for your clients to understand that you require that of them too- there begins a successful journey.

I have often shared this story with my clients – yup – and they were referrals I had not met before…thanks Dad.

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Jennifer Kennedy
Broker | Owner

KENNEDY Real Estate
Your Edmonton REALTOR® | Edmonton Home Stager

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